How do we stand out ?

We turn retailers Dc’s and auto-replenishment systems into your friends instead of them being your problem – without you ever needing to contact them.

Actionable Insights Beyond Traditional Metrics

Our Approach

We do not use stock on hand numbers and so-called “rates of sale” to determine whether your products are on the shelf. Scientific analysis has proven that those metrics are more than misleading. When used to determine on shelf availability, they are fraudulent. When used to determines a products potential for growth, they are toxic.

Our Name

it declares that we quantify what is happening in the “Last 50 Yards” – the distance from the backup

to the shelf.

Our Actionability

We tell you what is not on the shelf TODAY. And what the cost to you is.

Our Tools

We use the tools of science. Other offerings in the market use arithmetic. We expose 30% plus opportunities for growth via on shelf availability. Other offerings in the market guess what you’re on shelf availability status is.

We extract value from from

Waste

It has often been said that every problem hides an opportunity. Waste creation in retail is no exception. The sales opportunities that are hidden by waste creation are significant. We put you in control of the waste problem - and make your terms of trade negotiations easier.

We keep an invisible eye on your shelf 24/7. Our simple daily reports inform your sales team of every shelf absence daily, without any need for store visits. Our error rate for shelf alerts is 1 in a thousand

We expose full-margin growth opportunities like no one else. Typically, those opportunities range from 30 – 110%, Our margin of error for opportunity size calculation is 2.5%

Over-the-top returns

on investment. We deliver ROI’s that nobody can match. Because we are affordable: No matter the size of your Company.

We hold your merchandiser to account

Can you measure the quality of merchandising that your Sku’s and enjoying – or suffering? We can.

Do you want to know if every possible sales opportunity in the retail chain has been utilised – no matter what happened to the category? We do.

We turn your greatest obstacle to growth (retail auto replenishment systems) into your greatest ally.

Can you influence retailer Dc’s and auto replenishment systems daily – without contacting them? We do it 6 days a week.

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