Meeting Client Needs:  PERFECTING On-Shelf Availability in the Face of Numerous Replenishment Challenges
By turning retail systems into your powerful ally.
Our clients sell through retail, not to retail. Their products face bottlenecks on the way to the cashier, such as retail auto replenishment systems, DC’s, merchandising, product substitution, inaccurate stock on hand numbers and broken rates of sale.
We solve those problems.
Target Market:
We perfect the on shelf availability of South African businesses that produce their own Food and Beverage brands
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Markets they operate in:
Our clients operate in the mass retailer space, with major South African mass retailers being a crucial part of their business.
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What they want or need:
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Maintain On-Shelf Availability: Our clients seek to ensure their products are always available on shelves despite the challenges posed by the bottlenecks between the delivery door and the cashier.
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On-Shelf Availability Tool: They require a daily, actionable real-time exception report tool that identifies on-shelf availability issues with 99.99% accuracy and quantifies the resultant lost sales opportunity sizes with a margin of error smaller than 2.5%
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They want to utilize every possible sales opportunity: They understand that opposition promotional activity and changes in category behaviour will affect their sales numbers. But they insist on utilizing every sales opportunity within those constraints.
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Assist Merchandising Companies: They aim to enhance the performance of merchandising companies by supplying them with world-class, daily, actionable on-shelf availability information. They also want to hold their merchandisers to account with indisputable evidence.
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They want to repair broken rates of sale: They know that poor replenishment kills product sales. They want to bring those dying products back to life.
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A level playing field: Our clients have to deal with retailer claims regularly. We analyze the data and supply answers that put our clients in charge of the discussion.
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Value The Last 50 Yards Offers:
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Growth: We offer 30% plus growth potential without reducing prices or expanding product portfolios by improving on-shelf availability.
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Peace of Mind: Our clients can effortlessly track on-shelf availability and address issues without needing to visit stores physically.
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Authority: We provide daily accurate, reliable reports based on scientific metrics, putting clients in charge of their on-shelf availability. When our clients raise on-shelf availability issues, they are taken seriously.
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Simplicity: Our reports are straightforward, actionable, and require no additional analysis or integration with other systems.
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